As a Creative and Digital Strategy Director, Brad’s work blends his experience in games, interactive, social and experiential design, stage directing, filmmaking, writing and advertising. He has crafted user- and story-driven multi-channel engagements across digital devices and real world spaces for exuberant live audiences, smartphone wielding consumers, smiling children, intoxicated cruise ship passengers and upper east-side arts funders, for non-profits and Global Fortune 500 companies alike. The common thread is his belief in a human-centered design methodology and desire to create stories and experiences that inspire and encourage human connection.
His recent work includes a global experiential initiative for an international hotel brand aimed at creating culture change and immersive, self-sustaining training environments; conducting gaming and innovation workshops for the Civil Service College of Singapore; a consumer-driven social good game for a major credit card brand; a social good game for the World Bank; and conducting workshops around Applied Gaming and the Innovation and Creative Process for colleges and businesses.
As a director, Brad created a short film for an organization called Solving Kids’ Cancer, featuring music by U2, and a series of improvised films in the middle of the ocean for Bud Light and its 1M+ social media fans. He’s also shot films, tv spots and created installations for The Holocaust Memorial Foundation of Illinois, Life Fitness, The Chicago Foundation for Women, and The Epilepsy Foundation of Greater Chicago. On stage Brad has directed musical comedies, a sex farce, A Christmas Carol – three times, and improvised on stages all over Chicago.
His early education came working in theatre as a sound engineer at Spoleto Festival USA and as a lowly sound rat on the pre-Broadway production of The Lion King, where he found inspiration watching and working with the likes of Julie Taymor, Phillip Glass, and Twyla Tharp, among many others.
Brad has never had a mustache, once nearly died while spelunking, and is the Co-Founder and American half of Whim Storytelling and Experiential Design (the other half is French, in case you’re wondering).